Fresh, engaging content helps land new customers, upsell existing customers, and generate awareness that helps build markets. Millwrites specializes in creating content that speaks directly to the relevant personas in your buying pipeline and target niches. A few of the services I offer is shown here; if you have a specific project in mind that doesn’t fit one of these categories, please reach out to me.
Public & Analyst Relations
- Messaging and strategy
- Press releases and media alerts
- Press packs and presentations
- Contributed articles, from pitching through development and submission
- Media training
- Target media list development
Product & Solution Collateral
- Product datasheets and brochures
- Product briefs
- Corporate overviews and brochures
- Solution briefs
- Sales/reseller presentations
Case Studies & Sales Tools
- Case studies (customer interviews, content drafting, basic graphics if needed, and review process)
- Sales tools such as Top 10 lists, leave-behind flyers, battlecards, etc.
- Configurators and calculators (product power consumption, product configuration, etc.)
- Presentations
Blogs
- Ghostwritten blog posts and contributed posts
- Influencer research and outreach
- Listicles
- Infographics
Product Launches
- Launch planning and scheduling
- Messaging, key features and benefits development
- Competitive and market analysis
- Collateral and sales tool development
- Social media, press and analyst planning
- Web strategy and development
- Launch day management
Outreach & Lead Generation
- Customer/prospect/channel partner newsletters
- Email and Adword content
- Landing pages
Channel
- Channel launch and training content
- Partner portal development and maintenance
- Channel target list development